Leadership And Motivation, Ethical And Diversity Issues

Company’s Title: JetBlue California State Polytechnic University of Pomona Team Members and Responsibilities: Henry Liang - Environmental analysis, Contemporary issues Katie Chi -Strategic plans, Organization structure Spencer Vrieze - Human resources management activities, Ethical and diversity issues Andrew Mao - Leadership and motivation, The Company’s Business in Brief Table of Contents Company’s Business in Brief 3 Macro Environment Analysis 4 Competitive Environment Analysis 7 Internal Environment Analysis 10 SWOT Analysis 11 Strategic Management 12 Organization Structure 13 Human Resources Management 14 Leadership and Motivation 14 Ethical Issues 15 Diversity Issues 15 Contemporary Issues 16 Recommendations 17 References 19 The Company’s Business in Brief Jetblue is a low cost airline based in the United States with its main base in New York’s John F. Kennedy airport and another one at Orlando, Florida. (Fung, Crain’s New York) They had raised over $130 million dollars in start up capital, an unheard of amount to start up an airline. As of October 2013, they have 84 destinations in 24 states and 12 countries. (Jetblue.com) It was founded in August of 1998 as NewAir, but did not start operations until Feburary 11th, 2000. (Brizek, aabri.com) Jetblue was aimed for a younger generation of travelers with theirShow MoreRelatedManaging Diversity Through Self-Awareness and Personal Motivation1306 Words   |  6 PagesManaging Diversity through Self-Awareness and Personal Motivation Managing diversity has the potential to be one of the most challenging issues for healthcare management. Healthcare organizational growth requires an increase in workforce, and workforce is becoming more multicultural and diverse. In order for one to manage diversity effectively, one must be self-aware and personally motivated. 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